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Who we are
It’s On is produced in Germany for Suenyo GmbH and distributed by Suenyo. The heart and soul of Suenyo are Bea & Mitch.
Bea moves just as confidently in a business look as in a wetsuit. She has many years of management experience and has launched various medical products in the past. Sport has always played a central role in her life, whether it be beach volleyball, climbing, diving, surfing or snowboarding, she is in her element and knows the central role of good sun protection.
Mitch fits into a suit, but it would be an exaggeration to say that it also suits him. He emigrated in 2017 to live by the sea and be able to surf every day. After a few years of traveling, he now lives in Portugal. He is a surfer, surf instructor, yogi, surf instructor trainer, book author and entrepreneur all in one and from his travels and through his job he knows about the importance of reliable sun protection. He checks the quality of It's On on his own skin every day while surfing.
We got to know each other in Portugal while surfing. We had both been thinking about producing sun protection ourselves for a long time, the idea of jointly contributing to sun protection for sports came about a few months later on the Azores. This was followed by brainstorming, work on the recipe and design as well as the foundation of Suenyo in February 2021. We’re very happy that we created an alternative to the problematic sun creams with oxybenzone or octinoxate with It’s On.